Viva La Croix: Your Passport to Flavor

Target: Men and women aged 18 to 30 who are health conscious and enjoy a fun and spontaneous lifestyle

Insight: In a recent survey, 71% of respondents said that taste is the most important determinant in choosing a sparkling water. With so many brands vying for attention, consumers are no longer satisfied with basic—they crave bold flavors that stand out.

Big Idea: Connect our bold flavors to moments of travel and adventure.

OOH Posters

Instagram

TikTok Flavor Submission Contest

✈️ Now boarding: our next new flavor! 🌍 Submit your travel-inspired La Croix idea for a chance to win a year’s supply AND see it come to life.

Custom Snapchat Filter

Copywriting: Me

Art Direction: Also me :)

Please note: This project has not been approved or commissioned by a client.

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Primo Water