The Simple Stings

Target: Women aged 25–35 with disposable income who are overwhelmed by the abundance of beauty products

Insight: The average woman has an incredible 40 items in her makeup bag, yet many still feel unsatisfied with their beauty routine. Consumers are tired of being told that they need to buy item after item to achieve their ideal image.

Big Idea: Redefine beauty by embracing the power of simplicity.