Aisle Be There
Target: Cost-conscious 27-42-year-old suburbanites who value family, community, and smart purchasing decisions
Insight: 80% of customers value the experience that a company provides as much as its products, and Costco turns shopping into a memorable family outing. From samples to friendly employees, it’s more than just a store—it’s a community experience.
Big Idea: We value our community as much as you value your family.
Traditional Television
Blog
“Momfluencer” Instagram Takeover
Copywriting: Me
Art Direction: Also me :)
Please note: This project has not been approved or commissioned by a client.