Aisle Be There

Target: Cost-conscious 27-42-year-old suburbanites who value family, community, and smart purchasing decisions

Insight: 80% of customers value the experience that a company provides as much as its products, and Costco turns shopping into a memorable family outing. From samples to friendly employees, it’s more than just a store—it’s a community experience.

Big Idea: We value our community as much as you value your family.